Free checklist

The Brisbane Local SEO Checklist

Work through these 20 points and you’ll know exactly where your Google presence is strong — and where it’s leaking customers. Tip: use your browser’s Print → Save as PDF to keep a copy.

Google Business Profile

• Profile claimed and verified
• Most accurate primary category selected
• All relevant secondary categories added
• Services / products listed with descriptions
• Business description written (clear, keyword-aware)
• Real photos added (work, team, premises)
• Opening hours correct, including public holidays

Reviews & reputation

• A system in place to ask for reviews
• Every review replied to (good and bad)
• Steady flow of new reviews over time

On-page & website

• Each service has its own clear page
• Suburb / location wording used naturally
• Title tags and headings describe what & where
• Website loads fast on mobile
• Name, address & phone shown on the site

Off-page & technical

• NAP consistent across all directories
• Listed in major Australian directories
• A few genuinely local backlinks earned
• Google Search Console set up & sitemap submitted
• HTTPS active across the whole site

Built by Forged Agency — Google Presence Management for Brisbane North & South East Queensland.